About Us

If you've stumbled upon this page, you might be wondering, "Who is El Camino Liquors?" - and actually, that's by design! You see, in our industry, there are all types of retailers: big chains that push large quantities, upscale specialty retailers that compete on expertise and selection, and many other business models in between.

When wineries and distilleries want to offload excess products, they have to consider several factors in their decision. Near the top of that list is the effect that the price decrease may have on their overall pricing strategy elsewhere. Many have worked long and hard to elevate their brand perception and pricing, and they aren't eager to see their labels discounted in a high-profile location.

Enter El Camino Liquors! Unfortunately, we can't openly broadcast our fulfillment partner, but we can say that we've been operating for decades. This site is intentionally hidden from price comparison engines and seeks a lower profile. Once you've found us, just enjoy these occasional deals and keep things on the down low. The more exposure and publicity we receive, the faster this gets shut down.

We hope you enjoy these ridiculous bargains vetted by our expert tasting panel.  For the time being, wines and spirits orders are limited to customers in California.  Stay tuned for additional states coming in the future.